Privacy Policy

Last Price Privacy Policy

Effective Date: August 31, 2020

This Privacy Notice (“Privacy Notice”) explains how Last Price Discount Ventures LTD, its affiliates, and its subsidiaries (“Last Price,” “us,” “our,” and “we”) use your information and applies to all who use our websites and platforms – including mobile applications, touch technologies, electronic services, social networking sites, interactive features, online services or any of our described online activities we own or control (collectively, the “Service”). For terms that govern the use of the Service, please review the Service’s Terms of Use.

By using the Service, you acknowledge you have read the terms of this Privacy Notice. If you do not want your information handled as described in this Privacy Notice, please do not provide us with your information or interact with the Service.

We may modify this Privacy Notice at any time. If we make any material changes, we will notify you by email (sent to the email address specified in your account) or by means of notice on the Service prior to the change becoming effective. You can determine when this Privacy Notice was last revised by referring to the “Effective Date” above.

This Privacy Notice is organized as follows:

  1. Types of Information We Collect
  2. How Last Price Collects Information
  3. How Last Price Uses Information
  4. When and Why Last Price Discloses Personal Information
  5. Security of Personal Information
  6. Your Rights Regarding Personal Information
  7. Your Choices
  8. Social Community Areas
  9. Privacy Practices of Third Parties
  10. Business Transfers and Corporate Changes
  11. Children’s Privacy
  12. Contact Us 

1. Types of Information We Collect

We may collect the following categories of personal information from and about you:

●        Identifiers: such as your name, postal addresses, email addresses, social networking website user account names, telephone numbers, or other addresses at which you are able to receive communications.

●        Demographic information: such as your age, birthdate, and gender.

●        Commercial information:such as information that enables us to determine lifestyle, interests, and activities, including purchasing tendencies and order history (such as the Last Price vouchers you purchase and redeem); areas of interest; information collected through your interactions with social networks; information about persons for whom you have purchased Last Price vouchers as gifts or who have bought Last Price vouchers as gifts for you; and information about friends who refer you or whom you have referred.

●        Location information: such as information related to your state/province, city, or neighbourhood, and, if you agree, more specific location information that is provided through the GPS functionality on mobile devices used to access the Service.

●        Financial information: such as information collected from you as needed to process payments for Last Price vouchers or other products or services that you buy, or as provided by you to administer your participation in optional services and programs, such as your payment card number, expiration date, and card verification number.

●        Internet and network activity information: such asinformation about your browsing behaviour, search history, and interactions with websites and advertisements, including data from cookies, pixel tags, and web beacons.

●        Inferences regarding preferences and other characteristics: such as our assessment of the types of products or services you may have an interest in.  

2. How Last Price Collects Information

We may collect personal information about you from a variety of sources, including:

·         From you: We collect information that you submit to us. For example, when you use the Service; make a purchase; register to receive information, products, or services available through the Service; or interact with us in other ways. We will collect any information you voluntarily provide, and we may also request optional information to support your use of the Service. We also collect any information that you voluntarily enter into any postings, comments, or forums within the Service. If you send an e-mail to us, we will collect your e-mail address and the full content of your e-mail, including attached files and other information you choose to provide to us.

 ·        From your device: When you use the Service, we may collect information about the devices you use to access the Service, including hardware model, operating system and version, Internet Protocol (“IP”) address, and other unique device identifiers, mobile network information, and information about the device’s interaction with our Service. We also collect information about how you use our Service, including your access times, browser types, and language. This type of data enables us to understand how often individuals use parts of the Service so we can analyse and improve it. To collect this information, we use cookies and web beacons, and other similar technologies. To learn more about how we automatically receive and record information when you interact with the Service, please review our Cookies Policy. Note that this Privacy Notice covers only how we use information collected via cookies; it does not cover the use of such information by third parties. 

·         Location information: We may collect different types of information about your location, including general information, such as the city, state, and/or zip code associated with your IP Address, and, if you agree, more specific location information that is provided through the GPS functionality on mobile devices used to access the Service. We may use such location information to customize the Service, including advertising that is presented to you. In order to do this, your location information may be passed along to our affiliates, agents, vendors or advertisers. You may be able to disallow our use of certain location data through your device or browser settings, for example, by disabling “Location” services for the Last Price application in iOS privacy settings.

·        Social media networks and other third parties: We may obtain information about you or your use of the Service from third party sources, such as our vendors, like web hosting providers, analytics providers, or advertisers. You may give us permission to access your information from services offered by third parties, including social media networks. The information we obtain from third party services depends on your account/privacy settings with those third parties and the third parties’ privacy policies, so be sure to check those policies and to adjust your settings to meet your preferences. When you access the Service through social media networks and other third party platforms, you are authorizing Last Price to collect, store, and use such information and content in accordance with this Privacy Notice. Please keep in mind that any information provided to us by a third party may also be subject to that third party’s privacy policy.

3. How Last Price Uses Information

We may use information collected as described in this Privacy Notice to:

●        Operate, maintain, and improve the Service and other programs, features, and functionality related to the Service;

●        Provide you with interest-based ads, push notifications, communications, and offers for products and services from us and our business partners, including based on your precise geolocation;

●        Facilitate and fulfil orders – for example, for Last Price vouchers and other goods and services, including tracking redemption;

●        Process and confirm bookings with our partners;

●        Process your payments;

●        Evaluate your eligibility for certain types of offers, products, or services that may be of interest to you, and analyse advertising effectiveness;

●        Answer your questions and respond to your requests;

●        Perform analytics and conduct customer research;

●        Communicate and provide additional information that may be of interest to you about Last Price and our business partners, sometimes by combining your information with information we obtain from other sources;

●        Send you reminders, technical notices, updates, security alerts, support and administrative messages, service bulletins, marketing messages, and requested information, including on behalf of our business partners;

●        Administer rewards, surveys, sweepstakes, contests, or other promotional activities or events sponsored by us or our business partners;

●        Manage our everyday business needs, such as administration of the Service, forum management, fulfilment, analytics, fraud prevention, and enforcement of our corporate reporting obligations and Terms of Use, or to comply with the law;

●        Allow you to apply for a job, post a video, or sign up for special offers from merchants, our business partners, or other companies;

●        Verify your requests made pursuant to this Privacy Notice;

●        Enhance other information we have about you to help us better understand you and determine your interests;

●        Use your data as described in our Card Linked Deals program, if you consented to participate in such program; and

We also may use information collected as described in this Privacy Notice with your consent or as otherwise required or permitted by law.

Last Price uses your geolocation, including your precise geolocation, consistent with this Privacy Notice as described in Section 2 above to deliver location-based offers, products or services that may be of interest to you.

If you make purchases without creating a password, we link these purchases to your email address and create a secure account in our system. If you create a password at a later date, you will be able to view past purchases made with that email address.

If you use any features on the Service to send information about a product or service to another person, we will also collect the personal information of that other person to the extent disclosed by you and may contact them using the information you provided us.

4. When and Why Last Price Discloses Information

Information about our customers is an important part of our business, and we are not in the business of selling our customers’ personal information to others. We share customers’ personal information only as described below and with subsidiaries Last Price Discount Ventures LTD controls that either are subject to this Privacy Notice or follow practices at least as protective as those described in this Privacy Notice.

  • Transactions involving Third Parties: We make available to your services, products, applications, or skills provided by third parties for use on or through Last Price Services. For example, you can order products from third parties through our stores, download applications from third-party application providers from our App Store, and enable third-party skills through our Alexa services. We also offer services or sell product lines jointly with third-party businesses, such as co-branded credit cards. You can tell when a third party is involved in your transactions, and we share customers’ personal information related to those transactions with that third party.
  • Third-Party Service Providers: We employ other companies and individuals to perform functions on our behalf. Examples include fulfilling orders for products or services, delivering packages, sending postal mail and e-mail, removing repetitive information from customer lists, analysing data, providing marketing assistance, providing search results and links (including paid listings and links), processing payments, transmitting content, scoring, assessing and managing credit risk, and providing customer service. These third-party service providers have access to personal information needed to perform their functions, but may not use it for other purposes.
  • Business Transfers: As we continue to develop our business, we might sell or buy other businesses or services. In such transactions, customer information generally is one of the transferred business assets but remains subject to the promises made in any pre-existing Privacy Notice (unless, of course, the customer consents otherwise). Also, in the unlikely event that Last Price.com, Inc. or substantially all of its assets are acquired, customer information will of course be one of the transferred assets.
  • Protection of Last Price and Others: We release account and other personal information when we believe release is appropriate to comply with the law; enforce or apply our Conditions of Use and other agreements; or protect the rights, property, or safety of Last Price, our users, or others. This includes exchanging information with other companies and organisations for fraud protection and credit risk reduction.

We may share your personal information as follows:

●        As required to comply with the law or legal obligations, such as to comply with legal orders and government requests, or as needed to support auditing, compliance, and corporate governance functions;

●        In response to a subpoena, or similar legal process, including to law enforcement agencies, regulators, and courts in the United States and other countries where we operate;

●        With our vendors who perform a variety of services and functions for us, such as data storage, order fulfilment, transmitting emails, and managing digital content. We may share your information with such vendors’ subject to confidentiality obligations consistent with this Privacy Notice and on the condition that the service providers use your information only on our behalf and pursuant to our instructions;

●        in the event we go through a business transition such as a merger, acquisition by another company, bankruptcy, reorganisation, or sale of all or a portion of our assets (as described below in Section 10);

●        To combat fraud or criminal activity, and to protect our rights, users, and business partners, or as part of legal proceedings affecting Last Price;

●        With our affiliates and subsidiaries who may only use the personal information for the purposes described in this Privacy Notice;

●        If the information has been aggregated, de-identified, or otherwise does not identify you personally; and

●        Otherwise with your consent.

We may disclose your personal information to the following categories of third parties:

●        Last Price Entities

●        Merchants

●        Co-marketers

●        Distributors

●        Resellers

●        Advertising Networks

●        Payment Services Providers

●        Internet Service Providers

●        Data Analytics Providers

●        Operating Systems and Platforms

●        Social Networks

●        Government or Law Enforcement Entities

●        Fraud Protection and Prevention Providers

●        Delivery Services Providers

●        Service Providers

We may disclose the following categories of personal information for our own business and operational purposes:

●        Identifiers;

●        Demographics;

●        Commercial information;

●        Location information;

●        Financial information;

●        Internet and network activity information; and

●        Inferences regarding preferences or characteristics.

We may disclose certain personal information in exchange for services, insights, or other valuable consideration. These disclosures may involve:

●        Identifiers;

●        Demographics;

●        Commercial information;

●        Location information;

●        Financial information (not including payment card numbers);

●        Internet and network activity information; and

●        Inferences regarding preferences or characteristics.

Other than as set out above, you will receive notice when personal information about you might be shared with third parties, and you will have an opportunity to choose not to share the information.

5. Security of Personal Information

Last Price has implemented an information security program that contains administrative, technical, and physical controls that are designed to reasonably safeguard personal information. For example, we use industry-standard encryption technology to secure financial account information. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, we cannot guarantee its absolute security. If you have any questions about security on our Website, you can contact us at [email protected]

6. Your Rights Regarding Personal Information

You have certain rights with regard to your personal information: 

●       You have the right to update your Personal information

●       You have the right to request that Last Price delete your Personal Information, subject to certain exceptions allowed under applicable law. 

●       You have the right to opt-out of certain disclosures of your personal information for valuable consideration.

●       You have the right to not be discriminated against for exercising any of the above-listed rights. We may, however, provide a different level of service or charge a different rate reasonably relating to the value of your personal information.

You may exercise these rights by sending an email to [email protected] We may take reasonable steps to verify your identity, including but not limited to verification of your email, prior to responding to your requests.

In addition to the above rights, you can update or remove financial account information. You can also deactivate your Last Price account.

7. Your Choices

If you have any questions as to how we collect and use your personal information, please contact our Customer Service. Many of our Last Price Services also include settings that provide you with options as to how your information is being used.

  • As described above, you can choose not to provide certain information, but then you might not be able to take advantage of many of the Last Price Services.
  • You can add or update certain information on pages such as those referenced in What Information Can I Access? When you update information, we usually keep a copy of the prior version for our records.
  • If you do not want to receive e-mail or other communications from us, please adjust your Customer Communication Preferences. If you don’t want to receive in-app notifications from us, please adjust your notification settings in the app or device.
  • If you do not want to see interest-based ads, please adjust your Advertising Preferences.
  • The Help feature on most browsers and devices will tell you how to prevent your browser or device from accepting new cookies or other identifiers, how to have the browser notify you when you receive a new cookie, or how to block cookies altogether. Because cookies and identifiers allow you to take advantage of some essential features of Last Price Services, we recommend that you leave them turned on. For instance, if you block or otherwise reject our cookies, you will not be able to add items to your Shopping Cart, proceed to Checkout, or use any Services that require you to Sign in.
  • If you want to browse our websites without linking the browsing history to your account, you may do so by logging out of your account and blocking cookies on your browser.
  • You will also be able to opt out of certain other types of data usage by updating your settings on the applicable Last Price website (e.g., in “Manage Your Content and Devices”), device, or application. Most non-Last Price devices also provide users with the ability to change device permissions (e.g., disable/access location services, contacts). For most devices, these controls are located in the device’s settings menu. If you have questions about how to change your device permissions on devices manufactured by third parties, we recommend you contact your mobile service carrier or your device manufacturer.
  • If you are a vendor, you can add or update certain information in Vendor Central, update your account information by accessing your Vendor Account Information, and adjust your e-mail or other communications you receive from us by updating your Notification Preferences .

In addition, to the extent required by applicable law, you may have the right to request access to or delete your personal data. If you wish to do any of these things, please contact Customer Service. Depending on your data choices, certain services may be limited or unavailable.

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8. Social Community Areas

The Service may be accessible through or contain connections to areas where you may be able to publicly post information, communicate with others such as discussion boards or blogs, review products and merchants, and submit media content. Prior to posting in these areas, please read our Terms of Use carefully. All the information you post may be accessible to anyone with Internet access, and any personal information you include in your posting may be read, collected, and used by others. We recommend that you do not post any personal information in the social community areas.

9. Privacy Practices of Third Parties

This Privacy Notice only addresses the use and disclosure of information by Last Price through your interaction with the Service. Other websites that may be accessible through links from the Service and our co-branded websites may have their own privacy notices and personal information collection, use, and disclosure practices. Our business partners may also have their own privacy notices. We encourage you to familiarize yourself with the privacy notices provided by these other parties prior to providing them with information or taking advantage of a sponsored offer or promotion.

10. Business Transfers and Corporate Changes

Last Price reserves the right to disclose, transfer, or license any and all information related to the Service, including personal information:

●        to a subsequent owner, co-owner, or operator of the Service or any portion or operation related to part of Service; or

●        in connection with a corporate merger, consolidation, or restructuring, the sale of substantially all of our stock and/or assets, or other corporate change, including, without limitation, during the course of any due diligence process.

11. Children’s Privacy

The Service is a general audience site not directed at children under the age of 16 and Last Price has no actual knowledge of the sale of information of minors under 16 years of age.

By using Last Price, you represent that you are at least eighteen years old and understand that you must be at least eighteen years old in order to create an account and purchase the goods or services advertised through the Service.

12. Contact Us

Please contact us if you have any questions or comments about our privacy practices or this Privacy Notice. You can reach us online at [email protected] You can reach us via postal mail at the following address:

Last Price Discount Ventures

576 independence Avenue,

CBD, Abuja

Examples of Information Collected

Information You Give Us When You Use Last Price Services

You provide information to us when you:

  • search or shop for products or services in our stores;
  • add or remove an item from your cart, or place an order through or use Last Price Services;
  • download, stream, view, or use content on a device or through a service or application on a device;
  • provide information in Your Account (and you might have more than one if you have used more than one e-mail address or mobile number when shopping with us) or Your Profile;
  • configure your settings on, provide data access permissions for, or interact with a Last Price device or service;
  • provide information in your Vendor Account or any other account we make available that allows you to develop or offer software, goods, or services to Last Price customers;
  • offer your products or services on or through Last Price Services;
  • communicate with us by phone, e-mail, or otherwise;
  • complete a questionnaire, a support ticket, or a contest entry form;
  • upload or stream images, videos or other files to Prime Photos, Last Price Drive, or other Last Price Services;
  • compile, Watch lists, Wish Lists or other gift registries;
  • participate in Discussion Boards or other community features;
  • provide and rate Reviews;
  • specify a Special Occasion Reminder; or
  • employ Product Availability Alerts, such as Available to Order Notifications.

As a result of those actions, you might supply us with such information as:

  • identifying information such as your name, address, and phone numbers;
  • payment information;
  • your age;
  • your location information;
  • your IP address;
  • people, addresses and phone numbers listed in your Addresses;
  • e-mail addresses of your friends and other people;
  • content of reviews and e-mails to us;
  • personal description and photograph in Your Profile;
  • images and videos collected or stored in connection with Last Price Services;
  • information and documents regarding identity, including Social Security and driver’s license numbers;
  • corporate and financial information;
  • credit history information; and
  • device log files and configurations, including Wi-Fi credentials, if you choose to automatically synchronize them with your other Last Price devices.

Automatic Information

Examples of the information we collect and analyse include:

  • the internet protocol (IP) address used to connect your computer to the internet;
  • login, e-mail address, and password;
  • the location of your device or computer;
  • content interaction information, such as content downloads, streams, and playback details, including duration and number of simultaneous streams and downloads, and network details for streaming and download quality, including information about your internet service provider;
  • device metrics such as when a device is in use, application usage, connectivity data, and any errors or event failures;
  • Last Price Services metrics (e.g., the occurrences of technical errors, your interactions with service features and content, your settings preferences and backup information, location of your device running an application, information about uploaded images and files such as the file name, dates, times and location of your images);
  • version and time zone settings;
  • purchase and content use history, which we sometimes aggregate with similar information from other customers to create features like Top Vendors;
  • the full Uniform Resource Locator (URL) clickstream to, through, and from our websites, including date and time; products and content you viewed or searched for; page response times, download errors, length of visits to certain pages, and page interaction information (such as scrolling, clicks, and mouse-overs);
  • phone numbers used to call our customer service number; and
  • images or videos when you shop in our stores, or stores using Last Price Services.

We may also use device identifiers, cookies, and other technologies on devices, applications, and our web pages to collect browsing, usage, or other technical information.

Information from Other Sources

Examples of information we receive from other sources include:

  • updated delivery and address information from our carriers or other third parties, which we use to correct our records and deliver your next purchase or communication more easily;
  • account information, purchase or redemption information, and page-view information from some merchants with which we operate co-branded businesses or for which we provide technical, fulfillment, advertising, or other services;
  • information about your interactions with products and services offered by our subsidiaries;
  • search results and links, including paid listings (such as Sponsored Links);
  • credit history information from credit bureaus, which we use to help prevent and detect fraud and to offer certain credit or financial services to some customers.

Information You Can Access

Examples of information you can access through Last Price Services include:

  • status of recent orders (including subscriptions);
  • your complete order history;
  • personally identifiable information (including name, e-mail, password, and address book);
  • payment settings (including payment card information, promotional certificate and gift card balances, and 1-Click settings);
  • e-mail notification settings (including Product Availability Alerts, Delivers, Special Occasion Reminders and newsletters);
  • recommendations and the products you recently viewed that are the basis for recommendations (including Recommended for You and Improve Your Recommendations);
  • shopping lists and gift registries (including Wish Lists and Baby and Wedding Registries);
  • your content, devices, services, and related settings, and communications and personalized advertising preferences;
  • content that you recently viewed;
  • Your Profile (including your product Reviews, Recommendations, Reminders and personal profile);
  • If you are a vendor, you can access your account and other information, and adjust your communications preferences, by updating your account in Vendor Central

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